The Gender of Genre Fantasy during the Del Rey Era
What's the gender of genre fantasy during the 1980s, you might ask? Luckily for you, I've spent the last few weeks researching exactly that question! So, I've lately been studying Judy-Lynn and Lester del Rey, the founders of Del Rey books, to see how exactly they achieved their extraordinary success. To that end, I've compiled a spreadsheet exhaustively analyzing every fantasy title Del Rey Books published during their hegemony. Of the many things I'm studying, one is gender. Long story short: a large part of mainstreaming genre fantasy relied on the del Reys realizing that, in order to find a mass audience for fantasy fiction, a genre then-current consensus considered unsellable, Lester and Judy-Lynn had to target an audience that was (a) young, and (b) mostly male. Mind you, this isn't necessarily a ground-breaking revelation. Still, it's one thing to appeal to popular perception ... and another thing to draw conclusions based on hard data. And the data ...