How to Market a Genre that Doesn't Exist: Simak's THE FELLOWSHIP OF THE TALISMAN (1978)
Since I know everyone's been clamoring for a review of an early Del Rey fantasy novel nobody has ever heard of, well, I could hardly refuse. Besides pure orneriness, though, there's a special reason I'm reviewing The Fellowship of the Talisman by Clifford D. Simak. Granted, this book isn't terribly good ... but that isn't the point. For me, the real question is always one of literary history, and Fellowship serves as a fascinating test case for how Del Rey Books (DRB) managed to achieve success in its earliest days. Cuz here's the thing: if you're going to create a popular genre from scratch (as Lester del Rey most definitely did), then a useful item to have in your arsenal is, well, fantasy authors. Except there weren't any. Not then. Sure, you had Terry Brooks and Stephen R. Donaldson in 1977, but both people fell magically into Lester's lap. They found him, not the other way around. Short of sacrifices to the Editorial Gods, however...