Advertising our Department's Majors

Welp -- so, I just sent out over 100 200 emails (!) to non-majors who took our Gen. Ed classes last year, inviting them, "Hey! We're cool! Get a second major with us!" Already had two nibbles of interest, and we'll see how this works out.

This isn't the first time we've tried this sort of direct advertising before, but this is larger scale than anything we've previously done. Our department actually has three separate majors -- English literature, Creative Writing, and Professional & Technical Writing -- and tons of bells and whistles: scholarships, study abroad, newsletters, publications, and so forth. We have a lot going for us, honestly, but of course the English major has been on a precipitous decline for well over a decade. So let's see if this direct advertising is brilliant, or merely desperate.

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